Instructor Business Hint 9 - Social Media

Nearly everyone uses social media in some form or another and businesses that want to succeed and engage customers, need to start using social media to market their business.  Social media links are also a very important tool in helping your website optimisation. There are many different social media websites you can register with and they are all free.   Social media accounts should be integrated into your website, for example twitter feeds, tweet buttons and Facebook follows are equally as important.

Creating a social media account is just the start.  You need to keep adding content to the site.  This can be news about your business or information that is of interest to the people who look at your site.  You can use systems like Buffer or Hootsuite to manage your accounts and these apps will post stories you write at intervals so you can load them with stories then the app posts them for you.  These apps also work on your mobile phone so you can update them whenever you want.

You can simply set up a YouTube account by linking our videos or other you find to make the site relevant. Facebook company pages are way to set up as are Twitter accounts.  Google pages are also good as they come up on search engines so its another way of getting traffic to your website or phone.

If you want to increase the number of followers, start by following our accounts and we will follow back.  Look for relevant people and follow them and who they follow and who follows them.  With Instagram, look at the likes and follow who likes a relevant persons photo.  This will ensure you follow people who are currently using Instagram. If you want to have the best chance of keeping your followers, follow them back.  Many people unfollow those who do not follow them so you may gain followers then soon lose them.

To tidy up your accounts and unfollow those who are not following you, use an app like "Find Unfollow" and you can remove accounts that are not following you.

Like and share posts on our social medial sites so people can see those who share and like and they may then follow you.

Make sure your contact information is correct on all social media accounts so that people can find your website and call you.

With social media, use hash tags like #.  These are used to search a key word on social media.  Do not put loads of then on your posts and make them relevant to the post you are writing about.  You can search the internet for ideas on what hash tags are popular on social media.

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